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Polarn O. Pyret
Polarn O. Pyret is a Swedish brand co-founded at the turn of the 20th century by a Swedish family. It is now operated under the RnB Retail and Brands 〔(【引用サイトリンク】url=http://www.bloomberg.com/research/stocks/snapshot/snapshot.asp?ticker=RNBS:SS )〕 group based in Stockholm. Polarn O. Pyret designs, produces and distributes baby and childrenswear through its own shops, department stores, franchises and e-commerce in Europe and the USA. The name means ‘Buddy and The Little One’ in Swedish, although it is often known as and shortened to (PO.P ).
The brand gained media attention when one of their garments was worn by Prince George for his first official Christmas portrait taken by Ed Lane Fox in November 2014.〔(【引用サイトリンク】url=http://www.hellomagazine.com/royalty/2014121322430/prince-george-new-photos-released/ )〕
==History==
Polarn O. Pyret began by selling a totally different product – condoms. In the early 1900s, Nils Adamsson travelled around Västergötland in Sweden selling sewing machines. He was struck by the size of families – and how poor they were. He wanted to help them have fewer children. In 1909, Adamsson bought a tobacco shop in Falköping, where he began selling condoms imported from Germany. Nils and Karin Adamsson sold medical products alongside tobacco, which gave their business a certain legitimacy. In the early 1940's, they began selling baby products under the name of “Pyret”, Swedish for "The Little One".
Their shops had two different departments – one for medical products, the other for baby products. The idea was that mothers would not have to pass through the “men’s department” – and that men would not have to be around women and children when they bought their products. The last restrictions on condom sales in Sweden were lifted in the 1970s. Condoms could now be sold in department stores, petrol stations and newsagents, which pushed down prices and reduced the profits. This led to a decision in 1976 that contraceptive sales would be phased out, and the company would change its name to Polarn & Pyret AB.〔(【引用サイトリンク】url=http://www.polarnopyret.co.uk/history )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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